The beauty industry is big business and Sunderland’s award-winning salon Pure Bliss is celebrating 20 years in the fast-moving and innovative industry with an array of new product and treatment launches alongside expansion plans. 

The salon quickly became one of the most popular in the region and was awarded the prestigious ‘Decléor Regional Salon of the Year’ for a number of years running. The prestigious accolade recognises the salon and staff as being truly the best at what they do within the beauty industry. 

Lisa Seferi, Spa Director at Pure Bliss said: “My career started in 5-star hotels and luxury cruise liners. My previous roles include The Savoy Group where I worked for The Berkeley Hotel, the embodiment of luxury, nestled amongst London’s elite. This is the level of service I embed in our team of now 24 staff; we want clients to have the best treatment and service they’ve ever had.” 

The salon was recently shortlisted for the North East Beauty Industry Awards and offers an array of treatments to their loyal clientele. From the relaxing NEOM and Aromatherapy Associates treatments to the most advanced medical based treatments, Environ, Omnilux light therapy, C.A.C.I. and Microdermabrasion, Guniot, Hydrofacial, IPL, 3D Lipo and Dermaforce. The ethos is to offer exceptional and high-end service in a relaxed and non-pretentious environment. 

As the team celebrate their 20th year, it has just been announced that the salon will open a second salon in Hebburn, with bookings now open. 

Lisa added: Pure Bliss @Halo is now up and running we will be running a series of clinics from now until Christmas with our official launch in January 2023. We are thrilled to have a double treatment room, plus a room with a shower so we can expand our treatment menu.  We’ll have a glam bar area with brow and nail bars alongside our fantastic therapists. We are so excited for this next stage and are really happy to join the established and amazing team at Halo Hair in Hebburn!”  

Pure Bliss also recently expanded their treatment portfolio which saw them become the first salon in North East to launch the latest medical grade treatment technology, Dermaforce, a powerful new force in non-surgical skin rejuvenation. Dermaforce is an advanced cutting-edge device combining microneedling and Radio Frequency (RF) technology to effectively treat a large number of facial and body concerns, with amazing results.  

The salon works with some of the biggest brands in the beauty industry and specially select the treatments and products offered in the salon. Their wealth of experience and prestige in the industry has put the salon on the radar of some of the biggest brands.  

Lisa added: “NEOM Wellbeing treatments are normally only offered in large spas, however they are available at Pure Bliss as we’ve worked with them since we launched and have a great relationship. 

We are also so excited for Christmas, alongside our luxurious treatments we have fabulous product ranges to enjoy some pampering at home. Our Guniot and NEOM Christmas gifts have just arrived and they are really beautiful. We’ll shortly be launching our popular Ultimate Christmas Bliss package which includes massage and facial treatments a perfect festive pick me up, the treatment options and products are going to be immense this festive season.”  

The wellbeing market is also a growing sector, and the salon are keen to support women at various stages of their life. The menopause continues to be a hot topic and the team have recently launched Meno-PAUSE, a truly nurturing treatment to fortify and strengthen the mind and body through difficult times. The Inner Strength and Resilience Wellbeing Treatment for the face and body, provided in the ambiance of the luxurious treatment rooms is set to be a blissful sanctuary for the senses.  

Lisa added: “The menopause which was once seen as a taboo is high on the agenda and talked about so much more in general conversation, it’s so refreshing to see. We are keen to support women at all stages of their life and the Meno-PAUSE treatments are really popular and have been really well received by clients.”