Outrank, the leading digital marketing agency based in Middlesbrough, Teesside, has appointed Fiona Laverick as its new Search Director.
Fiona will oversee all aspects of digital marketing, leveraging her extensive experience in SEO, PPC, social media, email, and affiliate marketing to support Outrank’s growth and deliver outstanding results for clients across the UK. This appointment comes as the firm celebrates its recent recognition on the UK’s 2024 Great Place to Work list, underscoring its commitment to maintaining a positive work culture and offering industry-leading benefits.
Fiona Laverick brings a wealth of digital marketing knowledge and expertise, having previously held senior positions in both in-house and agency roles. Most recently, she led the digital marketing team at Crafter’s Companion, where she managed comprehensive strategies across multiple channels, including website development and migration projects.
Fiona comments “From my first meeting with the team at Outrank, I instantly knew this was a company I wanted to be a part of. What sets Outrank apart is its close-knit culture and commitment to delivering real, measurable results for SMEs. Its approach to growth and tailored digital strategies align perfectly with my passion for making a tangible impact.”
In her new role, Fiona will oversee the agency’s search team, with a focus on aligning digital strategies with technical development to maximise client success, whilst establishing initiatives that streamline operations and enhance client service, introducing best practices that support Outrank’s broader growth plans.
Outrank’s founder, Stephen Robinson, adds: “Fiona brings a blend of technical and strategic expertise that will help grow our business. She has a genuine passion for creating strategies that drive measurable results and deepen client relationships. I’m excited to see her leadership enhance our capabilities and strengthen our position as a leader in digital marketing.”
As Outrank prepares for international expansion, with plans to establish bases in the USA and Middle East over the next five years, Fiona’s appointment signals a commitment to both client success and team growth.
Fiona Laverick holds a BA Hons in Fashion & Business from Teesside University. Her leadership and local ties in the North East further reinforce Outrank’s dedication to supporting the region’s booming tech sector and establishing Middlesbrough as a key player in digital innovation.