A Teesside University student has won first place in a prestigious design competition organised by a major international creative software company.

Partheepan Jesuthasan, a student in MSc Digital Marketing at Teesside University International Business school, was recently voted the overall winner in Adobe’s Digital Edge Awards 2023, as well as claiming top spot in the Business category.

Adobe’s Digital Edge Awards highlight game-changing student projects that leverage Creative Cloud products like Photoshop, Illustrator, XD, Lightroom, and Premiere Pro to elevate academic work.

Partheepan planned to develop a digital marketing initiative to promote Teesside University Football Academy, using Adobe Creative Cloud applications to produce a unique landing page, Instagram ads and the entire campaign execution plan.

He also created a contest which could give students the chance to win a trial football session led by a renowned Middlesbrough Football Club player as part of the campaign plan.

Teesside University was the first higher education institution in Europe to become an Adobe Creative Campus, offering students and staff new creative and digital opportunities as well as access to the Adobe Creative Cloud, which boosts their creative, communication, and collaboration skills.

It forms part of the University’s Future Facing Learning strategy, which prioritises digital literacy through new forms of teaching and learning.

Professor Mark Simpson, Teesside University Pro Vice-Chancellor (Learning and Teaching), said. “We are delighted to see Partheepan pick up this amazing award due to his hard work and digital design skills.

“At Teesside University, we believe that innovation helps us create a world where progress benefits everyone. Our students are at the heart of what we do.

“Our forward-looking learning model gives students the knowledge, skills, and tools to develop and succeed.

“We have worked hard to develop an exceptional learning environment, where we use the latest tools and technology to deliver an excellent student experience, and it is fantastic to see this reflected in the amazing work being produced by our students.”

Partheepan Jesuthasan said he was thrilled about his achievement and thanked his tutor, Dr Wee Thiam Low, for his constant support and guidance. He plans to use the prize money attached to the award to help establish his own marketing agency.

“Through the guidance at Teesside University, I gained extensive knowledge of digital marketing theories and their real-world applications,” explained Partheepan.

“I am excited to announce my upcoming initiative which focuses on small and medium-sized businesses by harnessing the potential of innovation and digital marketing technologies.

“I am genuinely thrilled about this accomplishment. It serves as a validation of my creativity, innovative ideas, and unwavering passion for digital marketing and creative design.”