North East tech business ServAce has increased its headcount by 50 per cent as it eyes long-term national growth.

The appointment of seven new employees within the last six months brings its total headcount from 12 to 19.

Based in Tees Valley, the UK market leader for training and event booking management launched in 2006 and since then has supported several national blue-chip companies to manage thousands of online and residential training courses, predominately apprenticeships.

The expansion comes as a result of increased demand in the market and ongoing investment to put in place enhanced systems, including a new ‘Apprentice Mobile App’ and an online automated payment system to create efficiencies for clients and the business.

Further investment and integration of AI (Artificial Intelligence) technologies into ServAce’s booking system has allowed it to support real-time alerts which offer the business even greater robustness for its trainees’ safeguarding.

The seven new hires include one national account manager, two Senior QA Automation engineers, a junior accounts manager, an account assistant and two business administration apprenticeships.

New national account manager Greg Smith will lead accounts for ServAce’s largest clients and head up the businesses safeguarding, a fundamental and increasingly important part of its offering given the increase in managed apprenticeship training. He brings previous experience working with international brands including Just Eat and npower.

Meanwhile one of the two Senior QA Engineers is Elliott Hick, who brings with him extensive expertise and experience from his time with travel operator TUI.

Louise White, co-owner of ServAce, said: “Over the last year, we have seen a real demand for our services, which is down to an increase in training requirements in the market, but is also a testament to the relationships we hold with training organisers in some of the UK’s biggest businesses who seek out the efficiencies and customer service we provide.

“It’s an exciting time for us as we have also welcomed seven new staff members who have strengthened our offering and are playing a key part in us growing our business across the country.”

ServAce is based at Wynyard Business Park.