A leading Newcastle creative agency has appointed an award-winning senior strategist to drive its ambitious plans for growth.

Mark Hadfield joins Cravens as Strategy Partner, where he will play a key role in business development and delivering results for the firm’s regional, national, and international clients.

An expert in his field, Mark brings with him a wealth of experience in creating innovative growth strategies for global brands including Samsung, Shell, Philips, Suzuki, Bacardi, IHG and Guinness.

The move is a return to his roots for the North East native, following 15 years working in London and Asia where he headed up the strategic faculty across Asia-Pacific for Iris Singapore.

His recent work includes the multi-award-winning 2019 “All Hail Patricks” St Patrick’s Day campaign for Guinness, which invited all the Pats and Patricks of Singapore to get together and join in the traditional Irish celebration.

Mark Hadfield, Strategy Partner at Cravens, said: “Cravens is a world-class agency in a world-class city and I am delighted to be joining the very talented team at this exciting stage in their journey as a business.

“From our first meeting, I felt we were a perfect fit – sharing the same ambitions. Newcastle has always felt like home to me and I am looking forward to what the future holds.

“I’m hoping that my passion for proving effectiveness and combining creativity and strategy will help Cravens and its clients go from strength to strength.”

Mark will help the agency deliver on its ‘Giving Life to Purpose’ positioning, which has recently led to contract wins with Parkdean Resorts, R&A, World Bowling and SailGP.

Phil Coverdale, Managing Director at Cravens, said: “To support the next stage of our growth plans, we wanted to bring on board a senior and highly experienced strategist who could provide strategic thinking and initiatives to every one of our clients, to help them drive their own growth agendas.

“We also wanted to find someone who would join our management team and bring top-tier capability to how we plan where we go next as an agency. Mark is that person and he also has the important benefit of being a brilliant fit with our people-focused culture. With his international client and agency experience and strong links to the region he is the perfect addition to our team.”