Viewers that tuned into hit BBC One show, Dragons’ Den, last night saw Newcastle business owner, Dan Robson, secure significant backing from fellow North Eastern entrepreneur, Sara Davies.

Dan appeared on the BBC One show to pitch exciting ideas for his company, Grow Sow Simple, created in 2014 to ‘get people growing’, to the formidable panel of venture capitalists in a bid to secure significant investment to finance expansion of his business.

Retail specialist, Sara Davies, who famously founded and built the multi-million pound craft brand, Crafter’s Companion, saw potential in Dan’s company and jumped at the chance to invest £80K in exchange for a 20% share of the business.

After the show, Sara Davies commented: “I liked Dan the moment I met him and I really resonated with his commitment to giving all people, from all walks of life, the chance to grow their own vegetables. This level of passion, along with a strong concept, is critical for business success so I’m looking forward to seeing him developing and growing his fantastic brand.”

Dan, who runs the company with his graphic designer brother, Joe, says: “I’ve always been a huge fan of Dragons’ Den, and after many years of shouting at the TV, my wife convinced me to apply to appear on the programme. Entering the Den is very different to watching it at home; it was by far one of the challenging experiences of my life, but I couldn’t be happier with the outcome. Investment from Sara is the absolute dream having witnessed what she has achieved for North East business.

“The idea for my company was born out of my passions for sustainability and making gardening accessible. I am delighted that Sara, whose phenomenal brand was also created off the back of her own obsession for crafting, saw potential in our company at this critical phase in our journey.”