Controversial broadcaster Piers Morgan celebrates his 54th birthday on Saturday.

Following his recent public damning of the Greggs vegan sausage roll, he’s no stranger to receiving criticism for his views.

But it seems someone has gone one step further in their response to Piers’s vegan snack disdain and sent him an “I love Greggs vegan sausage rolls more than you” birthday card.

The card was designed by Newcastle illustrator James Dixon, known as Lines Behind, who became known for his “I love you more than” card range when his work was featured in a Greggs Festive Bake exhibition last year.

Piers shared a photo of the card to his 513,000 Instagram followers with the caption “The early birthday presents have started arriving… ?” and it received more than 7,000 likes in three hours.

 

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The early birthday presents have started arriving… ?

A post shared by Piers Morgan (@thepiersmorgan) on

James said: “I woke up this morning to messages from friends sending me screenshots of his Instagram post and was in shock.

“It’s fantastic that my work is being seen worldwide, especially when it supports such an iconic North East brand as Greggs.”