London-based cold brew coffee brand, Bottleshot Brew, has appointed performance marketing agency 360 OM to handle its performance marketing campaigns across PPC and Paid Social.

The contract win will see 360 OM partner with the cold coffee brand as it develops its ecommerce presence following the shift in audience behaviour due to the coronavirus.

Founded by Annie Mitchell and Charlotte Dales, Bottleshot Brew was created by the American duo following their move to London and the sale of their fintech startup Cake Technologies to American Express. Failing to find authentic cold brew in the capital and having grown up with a love of New Orleans cold brew, the pair decided to create a convenient, high in caffeine coffee drink without the excessive artificial sugar.

Since the launch the female-run brand has continued to grow, bringing onboard official stockist partners Soho House, Amazon and Whole Foods Market, as well as appearing in titles such as Vogue, Forbes, Men’s Health, WIRED and Sheerluxe.

Annie Mitchell, founder of Bottleshot Brew, said: “As our company has shifted focus to ecommerce during this stay at home and alert environment, we are very excited to be working with 360 to build our brand awareness online and learn about our customers.

“360 will be instrumental in our understanding, not only of who our customers are, but also how they are engaging with coffee products and what their education and buying process looks like.

“We hope to help simplify their journey for quality, convenient coffee.”

Led by director Tariq Mohammed, 360 OM is a performance marketing agency that works with brands to accelerate growth through paid search and paid social. The firm has offices in both Newcastle and London with national and international clients including tombola, ENGIE and Europcar Mobility Group.

Commenting on its appointment to work with Bottleshot Brew, Tariq said: “Following the impact of coronavirus, we’ve noticed a huge influx in the need for brands to increase their ecommerce presence to stay relevant and grow their online customer acquisition.

“We’re so excited to be working with Charlotte and Annie from Bottleshot Brew on its performance marketing channels and support them to increase brand awareness to an online audience.”