A Newcastle illustrator is celebrating after the launch of a collaboration with a popular North East food chain.
James Dixon, known as Lines Behind, worked with burger chain Fat Hippo to design their new craft beer cans.
The new designs were unveiled at a series of launches, accompanied by a special limited-time menu.
Fat Hippo’s Proper Pale Ale and Hillbilly Lager, brewed by Hexham based Allendale Brewery, were served up with the Hog On The Tyne burger during the launch period, which ended on Thursday night, September 4.
James, who spoke at the Newcastle and Durham launches, said: “It’s been such an honour to work with Fat Hippo again, after designing a mural for their latest restaurant in Sheffield earlier in the year.
“The food at Fat Hippo is amazing, as is the ale and lager, so I jumped at the chance to design the cans for them.
“I came up with the tagline #SippoTheHippo which has really caught on.”
Fat Hippo’s original Jesmond restaurant opened in 2011. Newcastle’s ‘Underground’ and a central Durham branch followed in 2014, with Sheffield becoming the chain’s first location outside of the North East when it opened in March.
James is no stranger to working with food brands in the region, having collaborated with Greggs, and Tynemouth’s popular Longsands Fish Kitchen.
James added: “Having my work seen in food venues around the region is really generating a lot of interest from other brands and we’re about to launch another collaboration with a North East coffee brand imminently.”