Alice Rowen Hall, renowned entrepreneur and founder of the brand, has announced her successful re-acquisition of Pink Boutique, a prominent women’s fashion ecommerce business.

Alice, who originally founded Pink Boutique, returns as the owner and sets her sights on reinvigorating the brand’s legacy of delivering trendy and affordable fashion to women nationwide.

Hall’s reunion with Pink Boutique marks a pivotal moment for the company. Having left the business a few years ago to pursue other ventures, including setting up disruptive homeware brand Rowen Homes, her return as the owner signals a new chapter of growth and innovation for the brand she nurtured from its inception.

“I am thrilled to be rejoining Pink Boutique and taking on the role of owner once again,” said Alice Rowen Hall.

“This brand holds a special place in my heart, and I am eager to build upon its success and bring it to new heights. Pink Boutique has always been synonymous with stylish, affordable fashion, and I am committed to maintaining that reputation while infusing fresh ideas
and strategies to adapt to the evolving needs of our customers.”

The acquisition comes at an opportune time for Hall, who has spent the last three years learning homeware retail. The brand she set up with husband Andrew has grown to over 40 employees, and a turnover of over £15m since 2020, recently opening their first bricks and mortar store in Metrocentre, Gateshead. In the short term she will be overseeing both businesses.

Since its establishment ten years ago, Pink Boutique has gained a loyal following with its vast collection of fashion apparel and accessories.

With Alice at the helm, the brand is poised to build upon this foundation and reinforce its commitment to delivering exceptional fashion choices at affordable prices.

Alice’s initial focus will be around buying, creative and marketing.

She said: “I absolutely love working with beautiful products, which is a joy across both businesses. We are fortunate to have excellent teams in both companies who I’m really excited to be working with.”

The acquisition of Pink Boutique by Alice Rowen Hall signifies an exciting new era for the brand, brimming with opportunities for innovation, expansion, and a renewed commitment to customer satisfaction.

Alice’s return as the owner reaffirms her belief in the brand’s potential and her dedication to making Pink Boutique a fashion destination.