Jarrow-based engineering specialist, UTS Engineering, has announced the appointments of Vincent Mullen and Sam Gannie as social media executives, as it grows its online presence.

Vincent, who is responsible for strategy and internal marketing, has a background in engineering and a degree in business management.

Sam, who is responsible for videography and photography, has a degree in film and TV production and has previously worked on popular ITV crime series, Vera.

Vincent, said: “Social media is a hugely influential marketing tool and our role is to put together content in a digital format to raise the profile of the business. The variety across the partners is fantastic and gives us a lot to work with content wise and my undertaking of engineering at A-Level means I have a sound grasp of the technical side.

“The company is also keen for us to help with internal engagement which is especially important now given the current climate. Morale is a huge priority and as such, we are sending out personalised letters to thank both the production team and the site and services team. They are our keyworkers and keep everything running smoothly. Sam has also been creating comedy videos which we have sent out to the team and they are going down a storm!

“Having worked in a range of industries previously but not finding the roles stimulating enough, my current position is a perfect fit. I am incredibly impressed that the business is more than happy to invest in employee learning and is funding my CIM Level 6 in Professional Marketing. There are very few employers who would invest in employees after just a few weeks in the role.”

With its headquarters on Bede Industrial Estate, Jarrow, UTS Engineering was established in 2001 by managing director, Shaun Sadler and employs over 200 people.

Responding, on average, to as many as 30 serious incidents every week, the company is fully prepared to answer the demands of clients in the water and gas industry.

Sam, said: “Vincent and I complement each other perfectly and make a great duo. We have been brought in to help facilitate growth across the partners which is so diverse. With a strong overseas presence, it manufactures everything from structural steel you would see on landmarks such as the Shard building, in London, pipework for all the major utilities and also operates in home improvement markets. In the short time we have been here, the company’s social media presence has already been boosted greatly. We are able to track engagement online, monitoring how people browse and how they look at UTS Engineering. We have already noticed a spike in interest with engagement significantly rising.

“Working for an industrial company is certainly different than being on the set of Vera but the freedom afforded to me to be as creative as I want is a credit to the company and makes it my best role yet.”

UTS is a dedicated engineering company in the great Tyneside tradition. Its customers are in the utility, industrial and commercial markets, where UTS produces a vast range of couplings, flange adapters and repair clamps for customers in the UK and export markets. Its unique selling point is having the capability to provide almost any product for the piping industry, to incorporate tailor-made solutions and to fabricate its products to suit any size of diameter and oval pipes, if required.

Shaun Sadler, managing director of UTS Engineering, said: “I am pleased to welcome Vincent and Sam to the team, both have displayed excellent dedication to their craft in the short time they have been here and the fact that our online engagement, both external and internal, has increased is testament to their fantastic work.

“Industrial companies are often seen as old-fashioned and out of touch but UTS Engineering prides itself on being innovative and ahead of the crowd. Vincent and Sam are valued additions to the team and they have arrived at a time when digital engagement is more important than ever.”