Eleven Sports Media have continued their investment into sports by becoming Sunderland AFC’s first-ever back-of-shorts sponsor.

Specialists in sports partnership programmes, Eleven Sports Media’s branding was proudly displayed on the back of the club’s iconic black shorts for this season’s Checkatrade Trophy Final at Wembley Stadium.

Eleven Sports Media are synonymous within football and beyond for their innovative fan engagement platforms, including StadiumTV and StatZone.

More recently, they have gained worldwide recognition for the construct of award-winning multi-tier, end-to-end partner programmes at some of the biggest clubs and venues in the game.

Now in their tenth year, Eleven are going from strength to strength and in 2019 they celebrate a decade in the industry by seeing their brand gain significant exposure in partnership with one of football’s most historic clubs.

Speaking about the partnership, Eleven Sports Media’s Managing Director, Matt Cairns, said: “Sunderland AFC are a club with a tradition of forging strong roots within their local community and for Eleven that is really important to us. That football community has been at the heart of what we do since 2009, with fans across the UK engaged, entertained and informed by our award-winning platforms.

“We have been looking to do something a little bit different to celebrate our tenth year and the opportunity to grow the brand with Sunderland AFC, a strong community club, who share the same values as Eleven, is the perfect partnership.”

SAFC’s managing director, Tony Davison, added: “We are delighted to partner with such an innovative and cutting-edge brand, and we welcome Eleven Sports Media to our ever-growing family of partners.

“Eleven’s presence within sport is instantly recognisable, and they are leading the way when it comes to fan engagement from stadium experience to social media, reaching millions on a weekly basis.”

Eleven Sports Media already have a major presence in the north east, their award-winning partner programmes are firmly established at Newcastle United and Middlesbrough Football Club.