Newcastle-based pan-European sales and marketing specialist durhamlane has strengthened its senior leadership team by appointing Jake Spence from chief operations officer to managing director.

durhamlane, which is headquartered in North Shields, specialises in generating demand and qualified sales leads on behalf of large mid-market, challenger and enterprise companies with a complex B2B product or service offering, across the UK, Europe and North America.

Spence’s appointment to MD will further develop a robust management framework and coincides with the company’s recent growth in turnover to £5m and increasing its team by 40 per cent.

durhamlane is also celebrating an outstanding financial year which saw six new enterprise businesses sign up as clients, 51 per cent turnover growth and the strengthening of its senior management team to support its accelerated growth.

The sales and marketing specialists secured significant five and six-figure new business contracts during the financial year including Omron, RS Components, Zip Co, Digimarc, DXC Technologies, Centrica and G4S.

Discussing his appointment and the business’s success, Spence said: “I am delighted to have moved into the role of managing director and am excited about leading the business through this next exciting phase of growth. With our co-founders Richard and Lee still very much involved in the business, I am confident we will build on our existing knowledge and operational expertise, so that we can continue adding real, tangible value to our clients – making a meaningful difference to their sales pipelines.

“In the past year, we have seen incredible results from the team. The new client wins are down to our ability to achieve ground-breaking marketing to sales lead conversion rates – the industry average is typically one percent for enterprise businesses but durhamlane achieved an average of 21 per cent for enterprise clients in 2021.

“This paves the way for our next steps in scaling up – we have big ambitions for 2022/2023. The durhamlane team is committed to delivering increased value for ambitious companies who are looking to grow as we continue to set ourselves apart in the industry with our integrated sales and marketing offering.”