Newcastle sales and marketing specialist durhamlane, has appointed Sinead Hall as its first chief people officer.

Sinead joins durhamlane’s senior leadership team in a strategic hire that marks the next phase of investment for the North Tyneside-based company as it targets 30% growth this year. This follows a 31% increase in revenue in the past 12 months, with turnover surpassing £6.3m for the first time.

With over 15 years’ experience in HR, Sinead brings a wealth of talent management knowledge and experience to durhamlane. She joins from digital marketing agency Evolved Search where she was head of people for over three years, helping to secure the prestigious ‘GPTW Best Workplace for Women UK’ award for the firm in 2022. Prior to this she was senior people advisor at clothing brand END for a number of years.

Sinead’s appointment reinforces durhamlane’s focus on its people-centric approach and continued investment in its 100+-strong team. durhamlane’s senior leadership team now has an even 50:50 split of female to male team members – a leading gender equality statistic in the industry. Her remit will focus on developing and shaping the company’s culture to position itself as a top employer, pushing the firm to offer the highest quality services to its clients by recruiting the best sales and marketing talent.

Jake Spence, managing director at durhamlane, said about the appointment: “At durhamlane, we firmly believe that our people are at the core of our success, so we are incredibly excited to have Sinead join us as chief people officer.

“Her expertise and passion for cultivating a thriving work culture aligns perfectly with our company value “Empowered”, which recognises that our people are our greatest asset and her successful track record in driving employee engagement further strengthens our culture of inclusivity. Her appointment represents a strategic investment in our team’s professional growth and development and will undoubtedly contribute to even better results for our clients.”

Sinead, who is a member of the Chartered Institute of Personnel and Development (CIPD) added: “Joining durhamlane as chief people officer is an incredible opportunity to make a significant impact on the company’s growth and its most valuable asset – its people.

“I am thrilled to be part of a team that recognises the importance of a thriving work culture and is committed to empowering employees. Together, we will continue to foster an inclusive environment that drives excellence and delivers exceptional results for our clients.”