In early 2022, North East-based luxury leathersmith, Stuart Coupland announced growth of an additional 70 per cent in turnover compared to Coupland Leather’s turnover in 2021, and has now added an entire new range of products to its portfolio as well as being announced as one of Insider Media’s ’42 under 42’.
The range of high quality clothing items feature the company’s logo and strapline ‘let’s get leathered’ and have been welcomed with excitement by customers who have been snapping them up.
This diversification comes as Stuart Coupland was highlighted as a new and upcoming business leader and ‘one to watch’ by Insider Media, just weeks after being personally congratulated in a handwritten letter from Mayor Ben Houchen. He has also taken on a permanent member of staff to support growth in sales.
In addition to this success, Coupland Leather is in the process of agreeing contracts to provide high quality, handcrafted leather items for businesses including a well-known country outlet, designed to their specification and in their own brand with further announcement expected in the coming weeks.
Formed at the beginning of the first Covid lockdown in 2020, Coupland Leather has repeatedly gone from strength to strength and through savvy investment, strategic marketing and building new partnerships, is set to continue this trend.
Stuart said: “The brand has received some amazing attention and we’re lucky to have some fantastic, highly supportive customers. The clothing has been a huge success already and it’s a proud moment to see people walking around wearing t-shirts with my logo on them!”
Coupland Leather’s most recent success was thanks in part to the company’s growing popularity in the US, Dubai, Belgium, Hong Kong and Australia, and these new projects mean Stuart is setting the bar high for this year too.
He continued: “We have already attended some great events and expos, with more in the pipeline, and have some great projects in the pipeline including bespoke luggage tags for a travel consultant – we’re only a third of the way into the year and I’m excited for what’s to come.”
Coupland Leather already has partnerships with Araminta Campbell, Teesside Airport (Rejoy), House of Zana, Alnwick Gardens, Master Debonair, and the Engravers Guild, as well as selling through its website. The company handcrafts all its leather products in house, from scratch. Clients can speak directly to the person who will be making their item or gift, ensuring that what they’re expecting is what they will get. There is a wide range of dyes, threads and amendments to the designs available, so the finished product not only matches their style but is also perfect for the intended use. There are also several options for personalisation, from stamped initials, dates and names, to laser engraving and the crème de la crème corporate debossing stamps.