A North East based bathrooms and cladding company has opened its latest showroom in Darlington.

Decor Cladding Direct, which has its head office at Crowther Industrial Estate in Washington, also has showrooms at Kingston Park in Newcastle, Number One Industrial Estate in Consett and its original location on Washington’s Armstrong Industrial Estate.

It’s newest branch, at Darlington’s North Road Industrial Estate is its biggest.

Managing director Phil Mordey said: “Our Darlington showroom has over 40 bathroom suites on display, all with carefully selected cladding, flooring and accessories, making it our largest to date.”

To mark the opening of the new showroom on July 15, the firm chose it as the location to produce a virtual 360 degree tour of its cladding and bathrooms range with the help of the TFM radio station, which has also produced radio ads to promote the opening.

Phil added: “Cladding has become so popular over the past ten years that we tend to sell more ranges than we can display in our showrooms – and because Darlington has the biggest footprint of all our showrooms it made sense to choose this as the place to film our video and virtual tour.”

“We’ve already had people coming into the showroom telling us they’ve heard our ad on TFM, taken the tour online, seen something they liked and came along to see us.”

Decor Cladding Direct showrooms are open to trade and public.